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MOVIES – SOUND LIKE YOU’RE IN A CINEMA
MUSIC – SOUNDS LIKE YOU’RE AT A LIVE CONCERT
GAMES – SOUND LIKE YOU’VE DROPPED INTO A BATTLEFIELD

The multi-award-winning Super X-Fi® brings the magic of holography in audio, for headphones.

SUPER X-FI® FOR A PERSONALIZED AUDIO EXPERIENCE

makes headphones sound as good as the real thing

Normal Headphone Audio is Claustrophobic

Regular headphones pump sound directly into our ears. This sounds unnatural, claustrophobic and acoustically wrong.

Super X-Fi Recreates the Soundstage of a Set of Speakers for Headphones

Super X-Fi technology uses computational audio to recreate the listening experience of a high-end multi-speaker system in a professional studio, and delivers the same expansive natural experience - with the same original depth, detail, realism, and spaciousness - in headphones.

Personalized Audio for Your Ears

Super X-Fi leverages complex algorithms and computationally intensive techniques to custom fit audio, for every individual, through a sophisticated Head and Ear-Mapping process. For the end-user, It’s as easy as taking pictures of the ears and head. The end result is personalized sound, just for you.

FOR ALL TYPES OF CONTENT

All audio piped through SXFI series of products is capable of delivering the ground-breaking technology personalized to your ears. This includes even streamed content from Spotify, YouTube, Netflix, and more!

Movies

When you are watching movies or videos, Super X-Fi is capable of transforming them into a full-fledged, cinematic audio experience. Hear sounds and accurate positional audio cues like they were coming from speakers all around you, including the subwoofer, even though you’re wearing headphones. It’s like bringing a cinema’s sound system everywhere you go!

Music

When listening to music with Super X-Fi, you will feel as if you were in the same venue as the artist. Hear the same expanded soundstage like you were at the live concert. Even mono tracks will suddenly sound glorious.

Games

Super X-Fi transforms all your headphone gaming content into a full-blown immersive cinematic audio experience. You will be transported into the thick of the action where you will hear explosions and gunfire all around you.

Voice Content

With Super X-Fi, spoken word content (such as phone calls, podcasts, and audio books) takes on a natural lifelike quality where you will feel as if the narrator was in front of you, instead of a voice trapped in your head. This allows your brain to absorb the message much easier without you suffering the effects of headphone fatigue.

For full compatibility with your mobile devices, we recommend the SXFI AIR and SXFI AIR C. There may be limited mic compatibility on some mobile devices when connected with SXFI AMP, view the full list here.

SXFI SERIES OF SUPER X-FI PRODUCTS

CREATIVE SXFI® AIR

Bluetooth and USB Headphones with Built-In Super X-Fi Technology for Personalized Audio Holography

CREATIVE SXFI® AIR C

USB Headset with Built-In Super X-Fi Technology for Personalized Audio Holography

CREATIVE SXFI® AIR GAMER

Super X-Fi® USB-C Gaming Headset with Bluetooth® 5.0 + CommanderMic

CREATIVE SXFI® GAMER

USB-C Gaming Headset with Super X-Fi Technology and CommanderMic

CREATIVE SXFI® THEATER

2.4 GHz Low-latency Wireless USB Headphones with Super X-Fi Audio Holography for Movies

CREATIVE SXFI® TRIO

Triple-driver USB-C In-ear Headphones with Super X-Fi Technology Built-in and Personalized to Your Ears

CREATIVE SXFI® CARRIER

Dolby Atmos® Speaker System Soundbar with Wireless Subwoofer and Super X-Fi® Spatial Holography

CREATIVE SXFI® AMP

Super X-Fi Headphone Amp for Android Users

SOUND BLASTER X3

Hi-Res 7.1 External USB DAC and Amp Sound Card with Super X-Fi for PC and Mac

SOUND BLASTER X4

Hi-res 7.1 External USB DAC and Amp Sound Card with Super X-Fi® and SmartComms Kit for PC and Mac

SOUND BLASTER GC7

Game Streaming USB DAC and Amp with Programmable Buttons and Super X-Fi

EXPERT REVIEWS

By processing your headphones’ signal in a way that makes your content sound like you were listening to an impossibly elegant home theater system, you can bring the theater experience with you wherever you go…

- Android Authority

To bring this to a dongle that would just work with any headphones and be super affordable, that's really the HOLY GRAIL of headphone processing technology.

- Mark Henninger,
AVSForum

Our minds were simply blown away when we heard what Holography can do for audio. This isn’t virtual surround, that stuff is so last year. This is true spacial audio processing and it comes on that tiny little dongle!

- Eteknix

1 - 3 of 35 Reviews

and it was NOTHING
SHORT OF AMAZING.

– GEEKCULTURE

it sounded GLORIOUS!

– MobileSyrup

the results were nothing short of
amazing... Creative definitely had
many, many, many ‘wows’

– Overclock

Creative’s Super X-Fi could
be the GAME CHANGER!

– The Neo Dimension

Made Possible by Super X-Fi UltraDSP Chip

As the world’s first, the SXFI chip is specially engineered to power the Super X-Fi technology, and is integrated into our entire range of SXFI products — allowing users to enjoy the award-winning audio holography conveniently in different form factors, and across devices and platforms.

+ Find out more about the Super X-fi UltraDSP Chip

How It Works

Natural sound travels to our ears through a convoluted path as it bounces off all the surfaces in the room and your head, before reaching your ears. Super X-Fi recreates this path that is unique to each individual using complex algorithms and computationally intensive techniques to give you natural sound from headphones.

For the end users, it is as easy as taking photos of your face and ears with your phone. An AI engine then personalizes the sound just for you.

+ Find out more about the personalization

Super X-Fi Certified Headphones

Super X-Fi processing with certified headphones accounts and compensates for changes in audio output caused by the headphones to ensure audio reaches your ears as intended.

Any headphones that features our Super X-Fi Certified badge has been optimized for the use with Super X-Fi.

+ Find out more about the Super X-Fi certification

Creative's new Super X-Fi audio
tech is Frigging mind-blowing!

SUPER X-FI: TECHNOLOGY IN MANY FORMS

The first incarnation of this is a custom UltraDSP chip specially developed for Super X-Fi.

This SXFI chip is specially designed for Super X-Fi processing, and packs 5x the computing power of Creative’s most powerful Sound Blaster chip – while consuming less than half the power.

This SoC is a highly integrated chip, includes a large cache of fast memory to decode and process up to 8 channels of high-resolution 24-bit 96KHz audio simultaneously. It even has audiophile quality DACs built-in.

The SXFI chip can reside in headphones, headphone amps, and any suitable hardware devices such as dongles, set-top boxes, and TVs. Super X-Fi can also exist as a software technology in an app, a streaming platform, and even more excitingly in an OS.

We aim to work with all audio brands and manufacturers to bring Super X-Fi to the whole world.



HOW IT WORKS

Super X-Fi captures the listening experience of a high-end multi-speaker system in a professional studio, and recreates the same expansive experience in your headphones using computational audio intensive techniques to custom fit audio, for every individual, through a sophisticated Head and Ear-Mapping process.

Hundreds of anthropometric parameters are extracted from the features of the head in high precision using real-time image detection and analysis. An artificial intelligence (AI) engine then uses these parameters along with the dynamics of the targeted headphones, and synthesizes them with a multidimensional map of the desired room acoustics.

Using the synthesized map, Super X-Fi recreates the natural expansive audio soundstage, for headphones, to give a magical listening experience custom made to each individual’s unique physique.

SUPER X-FI CERTIFIED HEADPHONES

Although you may use any headphone, we recommend that you use headphones that have been certified for use with Super X-Fi for the best possible experience. Super X-Fi processing with certified headphones accounts and compensates for changes in audio output caused by the headphones to ensure audio reaches your ears as intended.

Super X-Fi Downloads

Get started with Super X-Fi audio holography with the required apps and software!

LEARN MORE

Super X-Fi Help and Support

Need assistance? Check out our help and support page for detailed setup instructions or browse through our dedicated FAQs.

LEARN MORE

Partnerships

Keen to become one of our corporate partners? Find out more about the partnership opportunities and collaborative works that we have for Super X-Fi.

LEARN MORE

Keen to become one of our corporate partners? Find out more about the partnership opportunities and collaborative works that we have for Super X-Fi.

VIDEO REVIEWS

CEO, Sim Wong Hoo on Super X-Fi Spatial Holography

“Super X-Fi has been a dream of mine since the 1990s, and has taken over twenty years of engineering sweat, tears and grit to realize this feat. And now to see how many have been blown away by its magical performance is something truly fulfilling for me on a personal level. I’ve never been so excited before in my whole life.”

+ READ MORE

Chief Architect, Lee Teck Chee on the Super X-Fi Invention

“Super X-Fi is a new renaissance in headphone audio; a technology where the science of sound brings the human listening experience with headphones to a whole enlightened level of realism, so amazing, it’ll be akin to magic.”

+ READ MORE

Bloomberg Business – A Steve Jobs Rival Who Hit Hard Times Makes Remarkable Comeback

Read Bloomberg’s full article here

Finance Minister of Singapore, Mr Heng Swee Keat on Mr Sim, and Super X-Fi Technology

Watch the full video here

The Sunday Times – Lunch with Sumiko
Creative Technology’s Sim Wong Hoo is back, with Super X-Fi getting rave reviews

Read the full article here

SUPER X-FI™ SPATIAL HOLOGRAPHY WON BEST OF CES AWARD 2018

GAME-CHANGING SUPER X-FI BLOWS THE MINDS OF EXPERT REVIEWERS, BAGS PRESTIGIOUS AVS FORUM BEST OF CES AWARD 2018

On its maiden outing at the world’s largest consumer electronics show in Las Vegas in 2018, Creative’s all-new Super X-Fi technology won the prestigious AVS Forum Best of CES 2018 Award.

“Super X-Fi has been a dream of mine since the 1990s, and has taken over twenty years of engineering sweat, tears and grit to realize this feat. And now to see how many have been blown away by its magical performance is something truly fulfilling for me on a personal level. I’ve never been so excited before in my whole life. As the creator of the Sound Blaster, which has sold over 400 million units worldwide, the excitement that I felt then doesn’t even come close to what I feel now with Super X-Fi. What we are seeing here is life-changing.

We are on the verge of a universal game-changer in the way people experience audio in their headphones, where the audio experience is so expansive, immersive, and life-like, that it’ll be the new norm of headphone-listening. Once you experience Super X-Fi, you won’t want to go back to the old headphone experience. It’s like after watching color on TV, you won’t want to go back to black-and-white!

This is the ‘Holy Grail’ of headphone audio which the whole industry has been searching for. I believe this is what every headphone should sound like. This paradigm shift will elevate mankind’s appreciation of audio through this gift we call Super X-Fi.”

Sim Wong Hoo
Creator of Super X-Fi and Sound Blaster,
CEO of Creative Technology

“Humanity reached the peak in its appreciation for music with the creation of professional orchestras playing live in large sophisticated musical halls. This produces music of the purest fidelity - the holy grail of audio. People had to resort to using multiple speakers to try to recreate this same natural sound. When they tried to do the same for headphones, all they got was sound that was unnaturally constricted and congested.

Super X-Fi is a new renaissance in headphone audio; a technology where the science of sound brings the human listening experience with headphones to a whole enlightened level of realism, so amazing, it’ll be akin to magic. Super X-Fi is like capturing lightning in a bottle. We have found the holy grail of headphone audio, making headphones sound as good as the real thing!”

Lee Teck Chee
Chief Architect and Inventor of Super X-Fi

ACCOLADES OF SUPER X-FI

Super X-Fi Spatial Holography has received widespread recognition from international audio and tech media. This is best epitomized by the 23 'best-of-show' awards received at the world-renowned Consumer Electronics Show in 2019 and 2020.

Mark Henninger (Senior Editor, AVS Forum -- the world's largest AVenthusiast forum site) was so impressed with Super X-Fi that he awarded it Best of CES 2018 and 2019.

He spoke with CEO of Creative Technology, Sim Wong Hoo, and shared that he was blown away by the Super X-Fi demo, and that it was the ‘Holy Grail’ of headphone audio. The demo involved listening to a high-end 5.1.2 multi-speaker system in a room, then when Super X-Fi-enabled headphones were put on, listeners experienced the exact same audio soundstage as they had heard a few moments before, this time just from two plain headphone drivers.

Innovation Award Winner at HWM+HardwareZone.com Tech Awards 2019

“Creative has managed to do something incredible by personalizing the way headphones play sound to perfectly match the individual make-up of our ears. By doing so, they're able to use your personal head-related transfer function to give you a cinematic audio experience that's independent of source.”
HardwareZone.com